Ascari Cars Ltd. is a British automobile manufacturer based in Banbury, United Kingdom founded by Dutch millionaire Klaas Zwart. The company was named after Alberto Ascari (1918–1955) who was the first double world Formula One champion. Ascari Cars was established in Dorset, England in 1995. Its first limited-edition car, the Ascari Ecosse, was launched in 1998. Besides manufacturing cars, Ascari also manages a racetrack, Race Resort Ascari.