Fisker Automotive is an American automaker. The company's first product, the Fisker Karma is a plug-in hybrid electric vehicle (PHEV). It debuted at the 2008 North American International Auto Show, contributing the premium green car segment in which most major manufacturers have since announced they would compete. The estimated 15,000 cars per year will be assembled by Valmet Automotive in Uusikaupunki, Finland. Valmet was selected because a suitable North American facility could not be identified.