Mazda Motor Corporation is a Japanese automotive manufacturer based in Fuchu, Aki District, Hiroshima Prefecture, Japan. Mazda began as the Toyo Cork Kogyo Co., Ltd, founded in Japan in 1920. Mazda had previously used a number of different marques in the Japanese (and occasionally Australian) market, including Autozam, Eunos, and Efini, which have since been phased out. Since 2000, Mazda has used the phrase "Zoom-Zoom" to describe what it calls the "emotion of motion" that it claims is inherent in its cars.