Mercury is an automobile marque of the Ford Motor Company founded in 1939 by Edsel Ford, son of Henry Ford, to market entry-level-luxury cars slotted between Ford-branded regular models and Lincoln-branded luxury vehicles, similar to General Motors' Buick (and former Oldsmobile) brand, and Chrysler's namesake brand. Currently, all Mercury models are based on Ford platforms. The name "Mercury" is derived from the "messenger of the gods" of Roman mythology, and during its early years, the Mercury brand was known for performance, which was briefly revived in 2003 with the Mercury Marauder. The Mercury brand will be phased out starting in 2010, while Ford Motor Company will focus on the Ford and Lincoln brands. Production of Mercury vehicles will cease by the fourth quarter of 2010.