Sportservice Lorinser GmbH is a tuning company for Mercedes-Benz vehicles. The main markets are Europe, USA, Japan, China and Russia, and Ukraine, the United Arab Emirates, Dubai, Kuwait and Saudi Arabia. On March 1, 1930, master auto mechanic Erwin Lorinser founded an independent motor vehicle garage. Word spread fast about its excellent reputation. Lorinser's dedication and willingness to take risks soon caught the attention of the former Daimler-Benz AG. He was accepted as an authorised "reseller for private and commercial vehicles" and entrusted with shop repairs and servicing.